More Than a Hat. It’s a Whole Mood.

It all started with a round of golf, a couple of buddies, and one perfectly broken-in hat. I wasn’t trying to make a statement. I just threw on my favorite cap—the one with Phatty stitched across the front—and headed to the course. But by the third hole, my friends were asking, “What’s Phatty?” and strangers were trying to get one of their own. That’s when it clicked: this hat wasn’t just a cool look—it had a vibe people felt.
 

Phatty became more than a nickname. It became a lifestyle.
 

It’s about not taking life too seriously. It’s cracking a beer with your crew, laughing at your own bad jokes, and knowing the best stories are the ones that start with, “Remember that one time…” Phatty is for the confident, the quirky, the cool—anyone who shows up as their full self and has a damn good time doing it.
 

We launched Phatty Gear to bottle that energy. The hats, the shirts, the whole brand—they’re made for people who live loud, laugh hard, and don’t mind turning a few heads along the way.
 

 

Who Is Phatty?

Phatty is part legend, part neighborhood hero.

He’s the guy who always brings the good vibes, tells the best stories, and swings a golf club like he’s got nothing to prove (because he doesn’t). He’s retired in spirit, even if he’s not old enough to be. Always up for one more hole, one more drink, one more laugh.
 

Phatty is a feeling. A mood. A reminder not to take it all so seriously.

So yeah—Phatty might’ve started as a hat.

But now?
It’s a way of life.